Stories and software for people who build things.
We write the playbook for founders who don't have time to read one.
2,400+
Weekly readers
80+
Articles published
15
Founder case studies
1
Email per week
Helloassist started as a small software shop building tools for local businesses. Along the way, we noticed something: the founders we worked with were starving for clear, simple, actionable information.
Not startup Twitter hot takes. Not 50-page whitepapers. Just honest answers to the question: “What should I actually do?”
So we started writing. And then we kept writing. Helloassist became a publication for people building businesses the hard way: solo founders, small teams, bootstrappers.
“We write for the builder who’s Googling answers at midnight. Simple language. Real frameworks. Monday-morning action steps.”
What we believe
01
Clarity over cleverness
If you need a glossary to read our articles, we failed. Plain language, every time.
02
Action over theory
Every piece ends with something you can do on Monday morning. No hand-waving.
03
Small over big
We write for the team of one, the duo in a garage, the founder who is also the intern.
04
Patterns over luck
Business moves in cycles. Recognizing the rhythm gives you an edge that hustle alone never will.
The team
David Trinh
Founder & Editor
Started helloassist as a software shop, then realized the best tool he could build was a clear answer. Writes about systems, cycles, and doing the work.
Naia Chen
Senior Writer
Former operations lead turned writer. Covers pricing, positioning, and the unglamorous decisions that make or break small businesses.
Marcus Cole
Contributing Writer
Data analyst by day. Writes about metrics, dashboards, and knowing which numbers actually matter when you have twelve things competing for attention.
Ava Reyes
Contributing Writer
Bootstrapped two e-commerce brands before picking up a pen. Covers growth tactics, seasonal strategy, and the real numbers behind small business growth.
Want to work with us?
We build dashboards, AI tools, and automations for small teams.